As Streaming Becomes More Expensive, Tubi Cashes In On The Value Of Free
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- Tubi (@Tubi) June 14, 2024
As “streamflation” continues to hit consumers, one streaming service is enjoying ratings success by staying free (with ads): Tubi. Nielsen data showed that May was Tubi’s most-watched month ever, with an average audience of 1 million viewers, up 46% from a year ago.
Tubi even beat out Disney+, which averaged 969,000 viewers. Tubi also edged out Peacock, Max and Paramount+, while also beating free competitors such as the Roku Channel and Pluto TV.
YouTube is the only free ad-supported streaming platform with more viewers than Tubi.
The streamer says the median age of its audience is 39, the youngest in television.
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Sources: 1 | 2