Roger Federer and Rafael Nadal Pair Up for Joint Appearance in Louis Vuitton Core Values Campaign

May 18, 2024 16:57


Roger Federer and Rafael Nadal Pair Up for Joint Appearance in Louis Vuitton Core Values Campaign https://t.co/luuXlHM463
- The Hollywood Reporter (@THR) May 18, 2024

Louis Vuitton is reviving its Core Values campaign with Roger Federer, 42, and Rafael Nadal, 37.
It features the tennis champions, a rare off-the-court pairing, ascending to the summit of Italy’s Dolomites mountain range. The campaign’s tagline: “There are Journeys that turn into Legends.”

For the campaign, Nadal and Federer are not competitors but instead companions for one another on the journey up the mountain - a visual metaphor for their careers which have been “marked by deep mutual respect and friendship,” according to the luxury brand.



FEDAL REUNION 🇨🇭🇪🇸

🇵🇱 Roger Federer i Rafael Nadal w najnowszej kampanii dla Louis Vuitton.

🇬🇧 Roger Federer and Rafael Nadal in the latest campaign for Louis Vuitton. #czasnatenispic.twitter.com/WGgpLuDa4x
- Z kortu - informacje tenisowe | Tennis news (@z_kortu) May 18, 2024

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european celebrities, sports / athletes - tennis, celebrity endorsements

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