TikTok star ignites massive celebrity blocking movement after the met gala
‘Let them eat cake.’ Why people are blocking celebrities on TikTok after the Met Gala https://t.co/bjCFL1LvnW
- Miami Herald (@MiamiHerald) May 9, 2024
A TikTok star named Hailey Bailey attended the recently past met gala, uploading a TikTok video of her night while showing her over-the-top look at the Met Gala lip-synching to an audio of Sofia Coppola’s Marie Antoinette’s famous quote of “let them eat cake”, as of a May 7, it’s already amassed more than 19.5 million views. The backlash was immediate and never ending to this day, sparking a new movement being coined “Blockout 2024” and the “Blocking Boycott.”
The phrase stems from the French Revolution and Queen Marie Antoinette being told that those in poverty didn’t have any bread, to which she is said to have replied, “Let them eat cake.”
The initial complain was influencers and celebrities have not used their platforms to speak on social issues such as Palestine. Also stating that sound choice was wild, given the state of things regarding wars, famine and other social movements worldwide. Other saying that the event was truly dystopian and compared this year’s Met Gala to “The Hunger Games” franchise with the obnoxious display of wealth.
TikTok users immediately started to unfollow and block Hailey but the blockout quickly spread to a call on doing a full social media cleanse of influencers and then of celebrities altogether, in order to cut off their ad revenue and influence streams on the general public. The most mentioned ones to unfollow and block are Taylor swift, the Kardashian/Jenner clan and all the attendants of the met gala.
Users are sharing the importance of subjecting these celebrities to the “digital guillotine” or the “digitine.”
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