Cetaphil, Taylor Swift, and Controversy ("I Swear I Don't Love the Drama, It Loves Me")

[vapor]

Taylor Swift couldn't avoid controversy if she tried.

Cetaphil stole this idea from my tiktoks with my step-dad but OK! https://t.co/as9rRa2eA6
- african polly pocket (@sharavinaaa) February 10, 2024

the original tiktoks from sharon and her step dad have 400k up to 2.6m views. my guess is that it’s likely whoever pitched the commercial idea saw

Comments

[pseudonygma]

Yeah, the criticism is warranted. The commercial is way too long and drab for what it is though. Sharon's tiktoks are so much better considering it's candid. That last one where they're they doing eyemasks and her dad is catching her up on the Taylor Swift/football gossip mill is adorable.

[blazingeternity]

I also don't understand how the face lotion fits into the story. It really looks as if they liked the tiktoks so much and needed to jump on the TSwift/football bandwagon somehow, that they stole it and then randomly slapped "and here's our product that has absolutely nothing to do with it" on it.

[pseudonygma]

There's like a 3 second scene when the commercial dad smears Cetaphil under his eyes and leaves her room, the rest is all melodramatic filler, lmao. The tone is so weirdly depressing; was there an extra few seconds that got cut where we learn the mom just died and dad doesn't know how to connect with the daughter? What a terrible commercial, lol.

[blazingeternity]

Yeah, also why is she sitting down multiple times an afternoon to moisturize her face? Is the lotion so useless? 🤔 That scene when he comes in & smears it under his eyes rather feels like he's mocking her skincare routine tbh...

[duchello]

I mean. That's super bowl advertising in a nutshell

[ahnaaah]

Yeah if the brand wasnt in the post i would think is just a random psa for teens to stop use their phones

[justrachna]

Yeah the original tik tok’ers videos are so cute, funny and wholesome. The cetaphil one is so weirdly depressing and drab.