Taylor Swift Fans Scammed By Fake Le Creuset Endorsement
No, Taylor Swift did not promote a giveaway of the popular cookware Le Creuset. It's one of the many celebrity-focused scams that have been made far more convincing by artificial intelligence. https://t.co/jfaZqjnkiD pic.twitter.com/aTznOtBWoJ
- The New York Times (@nytimes) January 9, 2024
Scammers created an AI-generated advertisement of what looked and sounded like Taylor Swift hawking Le Creuset to steal data and money from Swifties, the New York Times reported on Tuesday. The “Delicate” singer, 34, is a longtime fan of the luxury cookware brand.
In the scam ads, Swift’s AI voice announced that she was “thrilled” to be giving away free cookware sets. The ad then prompted her fans to click a button and answer a few questions before the end of the day.
Hopeful shoppers were then asked to pay a “small shipping fee of $9.96” for the cookware, without realizing that they were getting duped and would face a hidden monthly charge and never receive a posh pot in the mail. Several Swifties fell prey to this.
Le Creuset told the Times they had no partnership with Swift and urged buyers to only shop their product from their official accounts or website. The company also warned consumers against clicking on suspicious ads.
Representatives for Taylor did not respond to requests for comment.
A scam ad on Facebook, Instagram, and TikTok claims Taylor Swift is collaborating with Le Creuset, offering free cookware sets. This ad takes you to a fake website that aims to steal personal information and asks you to pay a "delivery fee". pic.twitter.com/DGxIK5gZ44
- Guardio (@GuardioSecurity) January 8, 2024
ONTD, have you ever fallen for a scam?
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