I was bored, so I took a but of a dive on ONTD tags to see the most/least popular subjectsI excluded from the list the general tags (like "Actor/Actress), which are of course the most popular of them all
The TOP 25 most discussed celebrities are:
1
kardashian / jenner - 5128
2
britney spears - 5122
3
taylor swift - 3979
4
lady gaga - 3753
5
rihanna - 3562
6
one direction - 3402
7
beyoncé - 3330
8
miley cyrus - 2916
9
lindsay lohan - 2725
10
justin bieber - 2713
11
kanye west - 2370
12
selena gomez - 2244
13
katy perry - 2214
14
madonna - 1917
15
christina aguilera - 1901
16
jonas brothers - 1887
17
hilary duff - 1776
18
demi lovato - 1719
19
kristen stewart - 1660
20
nicki minaj - 1645
21
ariana grande - 1631
22
royalty / royal family - 1587
23
jennifer lopez - 1529
24
mariah carey - 1496
25
robert pattinson - 1459
The Kardashians are #1, the are a lot of them and I remember once (right around the time Kim got married to that athlete) there were so many posts about them that a ONTD referendum was made to ask if they could be banned
Rounding the top 5 are all female singers (Spears, Swift, Gaga, Rihanna), while surprisingly (to me) at pos 6 we have former british pop band One Direction
All those walking posts helped Hilary Duff reach pos 17
Top 25 is in general made of several celebrities that became famous as childs / teenagers (Spears, Cyrus, Lohan, Bieber, Gomez, Aguilera, Jonas, Duff, Lovato, Stewart, Grande, Jackson, One Direction, I don't remember how old Beyonce was when DC became famous, but I think she was a teenage as well)
The first male celebrity solo is Justin Bieber, at pos 10, followed by Kanye West at 11 - first and only actor in the top 25 is Robert Pattinson at the last place
Out of the top 25 we find: Michael Jackson and his family, Zac Efron, Jennifer Lawrence, Chris Brown, Angelina Jolie, Justin Timberlake and Jay-Z
Top 25 most discussed Movies/TV shows
1
twilight - 2756
2
glee (fox) - 2474
3
harry potter - 2264
4
american idol (abc) - 2011
5
the avengers - 1999
6
game of thrones (hbo) - 1980
7
gossip girl (cw) - 1780
8
saturday night live (nbc) - 1672
9
vampire diaries / the originals (cw) - 1569
10
x factor (uk / international) - 1568
11
batman - 1460
12
the real housewives (bravo) - 1456
13
star wars - 1349
14
true blood (hbo) - 1302
15
doctor who (bbc) - 1267
16
the view (abc) - 1212
17
rupaul / drag race - 1192
18
x-men - 1030
19
superman / smallville - 1020
20
star trek - 968
21
supernatural (cw) - 941
22
x factor (us) - 932
23
arrow (cw) - 888
24
mad men (amc) - 862
25
spider-man - 800
I excluded "Marvel" and consideret it more like "Disney" or as a production company, more than as the "Avengers" saga, if I had considered that it would have been number one with 4224 posts
At number 1 we find the Twilight Saga, a number that might get higher now that a reboot has been annouced
Second place to Tv show Glee, while the first reality show is American Idol at number 4
Out of the top 25 we find Teen Wolf, The Walking Dead, Lost, Pretty Little Liars, ANTM, The Voice, The Hunger Games and The Flash
What about the least used tags? Please note that I tried to exclude for thislist tags that were recently created
These are the least used tags (in inverse order)
15
family guy (fox) - 18
15
justin theroux - 18
14
the magicians (syfy) - 18
14
boom boom pow'd 09 - 17
14
muppets / jim henson - 17
13
dan levy - 16
13
rich cronin - 16
12
diane guerrero - 15
12
kim there's people that are dying - 15
12
maggie smith - 15
12
ontd halloween - 15
12
wyclef jean - 15
11
chicago fire / med / pd (nbc) - 14
10
meet up - 13
9
imagine dragons - 12
9
yahya abdul-mateen ii - 12
8
hasan minhaj - 11
7
alison mosshart / the kills - 10
7
stromae - 10
6
shannanigans (shanna moakler) - 9
5
blackfishing - 8
4
anderson .paak - 7
4
daft punk - 7
4
twice - 7
3
grace and frankie (netflix) - 6
3
ontd magazine - 6
3
postcard project - 6
2
upload (amazon) - 4
1
floor is lava (netflix) - 3
1
patriot act (netflix) - 3
I hope I did not miss anything, I tried to check for tags that had its fist post before 2022
Turns out ONTD does not like to discuss Netflix Shows Patriot Act or Floor is Lava, there are two tags that refer to a defunt "Postcard Project" "ONTD Magazine" and "Meet up"
I don't know what "boom boom pow'd 09" is
Blackfishing lost a lot of use since Ariana Grande switched race again
Maggie Smith is 88 and doesn't give us reason to post about her enough (hoping not to jinx her, she better be immortal)
Least used tag list includes also the following celebrities: gordon ramsay, marcia cross,wanda sykes, amber rose, noah wyle, rose mcgowan, andrew w.k.
Sometimes tags were created for specific scadals/event and then never used again
These are the ones I found related to a specific situation/event
domestic disturbia 09 - 127
marriage impossible (3) - 112
sony leak - why are u punishing me - 108
hackgate (british tabloid scandal) - 26
hostage brituation (britney spears) - 26
pariscarriage - 25
IDK what Pariscarriage is and I'm too afraid to click, the best to me are the Marriage Impossible and Sony Leak ones (was there a tag for the Stewart cheating scandal? I couldn't find it), Domestic Disturbia and Hostage Brituation are just sad
There are so many tags that sometimes are not used because people don't even know that they exist, so a bit of a list of less used tags that might be used more
Did you know that we have these tags?
Some of them are news, and for this reason less used, or some haven't been used for a while
wholesome - 137
shit just got real - 134
exclusive - 126
sure jan - 115
astrology - 111
epic / memorable post - 111
prayer circle - 109
sony leak - why are u punishing me - 108
time warp - 108
tmi - 108
its been 84 years - 105
one hit wonder - 102
show me the receipts - 95
that escalated quickly - 94
illuminati - 64
old soul alert / age gap - 63
we were all rooting for you - 62
white washing - 56
don't come to brazil - 52
tl;dr - 51
celebrity mugshots - 46
mcfly - 43
google doodle - 42
quit / fired / leaving - 36
gif away - 35
pr - 31
cheating / affair - 29
hacked - 29
white nonsense - 27
celebrity rant / meltdown - 22
trash - 22
april fools - 19
cult - 19
kim there's people that are dying - 15
go girl give us nothing - 14
blackfishing - 8
old man yells at cloud - 7
i can& - 4
look at me! / attention seeking - 3
billionaires bothering us - 2
Other notable mentions, more popular than the above ones, include "You Mad", "Bye Felicia", "I can't", "fanfiction", "jesus take the wheel", "eat the rich", "meow meow meow", "family drama", "quotes of the week" , "side eyeing you ", "fail" and "not today satan"
If you're curious, this is the complete top 25 without any exclusions:
1
actor / actress - 20230
2
music / musician - 18935
3
television - 17105
4
interview - 14454
5
film - 13210
6
british celebrities - 13192
7
television promo / stills - 12902
8
black celebrities - 12586
9
candids - 9689
10
celebrity social media - 8084
11
music / musician (pop) - 7684
12
casting / auditions - 7335
13
new music post - 6855
14
film trailer / stills / clips - 6623
15
magazine covers and articles - 6606
16
music video - 6536
17
fashion - 6216
18
lgbtq / rights - 5516
19
models - 5414
20
music / musician (rap and hip-hop) - 5294
21
kardashian / jenner - 5128
22
britney spears - 5122
23
asian celebrities - 5099
24
politics - 5005
25
books / authors - 4920
ONTD, which tag existing in the list surprise you? Which tag do you wish was used more?
Source = The ONTD Tags List
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