Warner Bros. Spent $1.1 Billion on Flops This Year
Warner Bros. likely spent $1.1 billion to produce and promote "Shazam 2," "The Flash," "Blue Beetle" and "Aquaman 2" for this year. The first two movies opened well below box office expectations https://t.co/c3B6Ja9YO0
- Variety (@Variety) June 21, 2023
- After two box office bombs, "this is an unmitigated disaster," says one source.
- “When they called it ‘the greatest superhero movie’ - if it’s not correct, you’re setting yourself up to fail,” says an executive at a different rival studio. “In this environment, it’s better to underpromise and overdeliver.”
- “There can be audience fatigue when it comes to the obligation of having to watch 20 movies to understand a new one,” says one exec. “But it doesn’t matter when the movie is good.”
SRC : Variety on Twitter