Disney’s THE LITTLE MERMAID Eyes a Splashy $135-140M+ Memorial Day Bow
Weekend Box Office Forecast: Disney’s THE LITTLE MERMAID Eyes a Splashy $135-140M+ Memorial Day Bow
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- Boxoffice Pro (@BoxOffice) May 24, 2023
- While early tracking already pointed to what would have been a healthy $100 million-plus four-day start domestically, pre-release social trends and ticket sales have continued to gain momentum. Independent models now point to a potential four-day bow north of $135 million.
- Driving optimism is the pent-up demand for a female-driven tentpole with generational appeal, combined with generally positive reviews at a current 73 percent fresh score from 123 Rotten Tomatoes critics.
- Pre-sales have steadily gained steam in recent weeks with Wednesday’s early access shows alongside traditional Thursday previews tracking for more than $11 million and potentially upward of $13 million. For reference, 2019’s Aladdin remake earned $7 million from Thursday previews - though the market has certainly evolved in the last four years. Mermaid will naturally be a little more frontloaded.
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ONTD, please let’s support this movie. I want to see Halle win so badly. And when you do watch it, please go on rotten tomatoes and give it a rating because the incels are planning a coordinated effort to drive down the audience rating and I ain’t having it. Just plug your ears when that shitty Lin Manuel Miranda’s rap song comes on.