James McAvoy refused to launch an Oscars campaign for "Atonement,"
James McAvoy refused to launch an Oscars campaign for "Atonement," and he just explained whyhttps://t.co/3poYDSeoOS
- JustJared.com (@JustJared) December 4, 2022
James McAvoy delivered a critically acclaimed performance in 2007′s Atonement.
When it was time to launch a campaign for the the Oscars, he refused to do so.
He didn’t want to do jump through hoops the way he’d seen his The Last King of Scotland co-star Forest Whitaker do during his Oscars campaign.
“[With the Last King of Scotland campaign], it was made clear to me that I was doing it for the benefit of other people. And I was totally down with that. But by the time Atonement came along, I was 26 or 27, and I was just like, ‘I can’t do it, I’m not doing it, I don’t wanna do it.’ I didn’t want to play that part. I’ll push the film, I’ll try and get bums on seats. But the campaign, I felt… I felt cheap,”
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