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The “Wife Guy” started out to mean someone who posts online content about his wife, but it’s now extended to include any guy who uses his wife to build his personal brand. Increasing numbers of celebrities and politicians position themselves as trustworthy and relatable based on showcasing that they’re super into their spouses. But after a string of recent infidelity scandals among these exact types, from John Mulaney to Adam Levine to 'Try Guy' Ned Fulmer, it’s hard not to automatically suspect something’s up with men who especially love gushing to the public about how much they love their other halves.
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