Rihanna, Patti Smith & More Star in New Campaign for RIMOWA

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Rihanna has been unveiled as the latest face of the luxury luggage brand, RIMOWA. In the new campaign, Rihanna reflects on how quarantine has reshaped her way of travel. The video shows the beauty mogul and singer take her Airstream into the California desert, during a time where air travel remained off-limits.

Set to a poem written by Patti Smith and music by Jamie xx, the campaign also stars LeBron James & Roger Federer.



never still. @RIMOWA #RIMOWA pic.twitter.com/6mLMAFXpar
- Rihanna (@rihanna) September 16, 2021

never still. @RIMOWA #RIMOWA pic.twitter.com/tqgGfXtw3A
- Rihanna (@rihanna) September 16, 2021

rihanna for rimowa (full size pics) pic.twitter.com/bT4Vcsq4wZ
- 𝖌𝖆𝖇𝖗𝖎𝖊𝖑 (@gabgoneb4d) September 16, 2021

Are you looking forward to traveling again?

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