An Examination of Product Placement in Music Videos

[zvvl]

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YouTuber Mike's Mic takes a look at the use of product placement in music videos from the likes of Lady Gaga, Nicki Minaj and Lil Nas X, ranging from the subtle to the ridiculous and in your face.

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What's the most blatant product placement you've seen in a music video, ONTD?

Comments

[bsfan]

Britney going on PlentyofFish and that lip gloss in the middle of Hold It Against Me was wild.

Circus has the best product placement though. So seemless and honestly it was a gorgeous necklace.

[genbu_no_miko24]

Lol I did like Britney’s Bvlgari plug. I was like “yesss queen wear those jewels 💎!!”

But I actually do like when she self-plugs her perfumes in her videos.

[bsfan]

I love love love the perfume ones. If she's gonna sell me anything I'd rather it be her stuff anyway. Curious and Fantasy in Circus work well too.

I just rewatched HIAM, and I forgot she straight up plugs Radiance too. Although it was eye shadow not lip gloss. (I was gonna edit but you replied and now I'm stuck with the wrong icon too. That comment full of my mistakes is now permanent and so is my embarrassment. I may or may not have rewatched Circus before hitting post to avoid more embarrassment by getting the perfumes wrong. Lol she actually only puts on the earrings, but I only remembered that necklace)

[genbu_no_miko24]

Yeah she also plugged another perfume in work bitch.

[bsfan]

I'm dying because Oops!...You Did It Again!

I was in the middle of editing because I LIED! I had only watched the beginning of Circus so when I restarted it to watch the whole thing I noticed Believe was there for the first time ever. I was gonna list it before anyone could take away my fan card, but nope! (Good thing there are worse things to take my fan card away for....like the fact that I genuinely don't remember a perfume in Work Bitch. Today is the day for me to rewatch Britney videos then)

[britneys]

I love her perfume plugs and how she sprays WAY too much of it on.

[artemis_a23]

yes, the Circus one is the best, so classy.

[rhenna_navi]

Circus is such an underrated song and video.

[bsfan]

People do overlook it. Circus has been my favorite video since it was released. Some of her best videos came after Blackout.