Streaming Outdraws Broadcast Television, Nielsen Figures Say
A new monthly Nielsen measurement called “The Gauge,” shows that 26% of viewers streamed content VS 25% watching broadcast television. Cable however still leads with 39%.
“The past year has categorically shifted the television viewing landscape. Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their options. Maybe just as importantly, as production ramps back up, new content will enter the space, driving additional traction,” says Brian Fuhrer, SVP, Product Strategy at Nielsen.
[Methodology]The Gauge is a monthly interval showing the Total Usage of Television (TUT) for Broadcast, Streaming, Cable and Other with a Streaming channel drill down.
All other TV includes: The primary components of this are AOT (ALL Other Tuning), VOD, Streaming through a cable set top box, Gaming, and other device (DVD Playback) use.
Other streaming is any high bandwidth (video) streaming to the television not listed.
Statistics: Share by category, Share of TUT broken out for Streaming Distributors
Streaming via Cable Set Top Boxes does not credit to the respective streaming distributors, but instead is included in the “All Other” group.
Read more of their methodology at the source.
ONTD, do you watch broadcast TV?
Or are you strictly streaming? Or both?
Source