Morphe Finally Drops James Charles

[stewie_e]

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- Morphe (@MorpheBrushes) April 17, 2021

Morphe announced Friday it’s finally ending their business relationship with James Charles. He has been accused of inappropriate contact with underage boys, which he has both “apologized” for and tried to minimize.

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- James Charles (@jamescharles) April 17

Comments

[mslmao]

what's the staying power of influencers once it starts to fall apart? do they get comebacks or do they usually actually have limited celebrity capital?

[razzlebat]

They can come back, all it takes is a new social media platform and a fresh crop of kids who aren't familiar with their BS on previous platforms.

[insomniachobs]

I don't even think it takes a fresh crop. The parasocial relationships with these influencers are so strong that I think they'd have to be caught on camera doing something undeniably heinous to actually lose those fans. And maybe not then because they will rationalise away anything

[mslmao]

This is a good point; social influencers encourage the fake intimacy way beyond what Taylor Swift or company twitter campaigns making their brands seem like people will do. The internet is just so vast with so many influencers ready to replace them, and could easily fill the void when their main influencer is dropped, that I wondered how easy it is to get new fans these days. Especially when you actually don't have much talent, but he is a white man.

[mslmao]

Thank you! I was wondering because there are SO MANY of them, and the internet moves on so fast, where high view counts keep you at the top. So, if you're starting over on a new platform, what are the odds of new kids finding you? Also most don't have the connections (with $$$) of actual celebrities to convince studios to ignore things about them no matter what.

But then what influencers lack in traditional celebrity power, they more than make up for in zealous qualities of their fans who think they're friends, as insomniachobs pointed out. It would be interesting for a study to somehow quantify that when it comes to brand sponsors.

Wow I forgot my LJ HTML

[pepsi_twist9]

Depends on what audience they cater to. Shane Dawson disappeared but people still talk about him. Jefferey Star has been "cancelled" so many times. PewDiePie was cancelled many times before he took a step back, I don't know if he's popular now. The Paul brothers are hated on but still have opportunities other influencers would die for. People can say they're failures but their fortune doesn't necessarily rely on being liked so much as being talked about