Skincare World in shambles: another popular sunscreen brand lied about their SPF

[just444]

Some news from Krave Beauty about The Beet Shield (Beet the Sun): the product, when tested by independent 3rd parties here in the US, confirmed the SPF rating was lower than 55, “performing below their standards.” Because of this, the brand is discontinuing the product. pic.twitter.com/92hvo5nlmL
- Kirbie “Baby Yoda Stan” Johnson (@kirbiejohnson)

Comments

[marthasback]

I worked at Indigo in Canada when they sold / recalled the infamous Jessica Alba "burn your baby" sunscreen and it was hella awkward lmao

[madamezuzu]

burn your BABY?! tf kind of product title?!

[frejabehaerich]

lol i don't think that was the actual name of the product. it was an SPF for kids but there was a number of cases where it didn't work at all and those kids developed really bad sunburns from lack of SPF.

[marthasback]

I mean... it wasn't the official name haha

[hazypink]

lmao burn your baby

[elvenqueen86]

I’m surprised anyone still trusts the brand, and yet they just filed for an IPO, so clearly they’re doing OK.

[magicpebble]

I don't use any of their lotions or whatever, but Honest diapers are decent and I think that's the majority of their sales.

[marthasback]

When I would get a discount I used to buy a lot of the cleaning supplies and liked them a lot haha