Skincare World in shambles: another popular sunscreen brand lied about their SPF
Some news from Krave Beauty about The Beet Shield (Beet the Sun): the product, when tested by independent 3rd parties here in the US, confirmed the SPF rating was lower than 55, “performing below their standards.” Because of this, the brand is discontinuing the product. pic.twitter.com/92hvo5nlmL
- Kirbie “Baby Yoda Stan” Johnson (@kirbiejohnson) April 12, 2021
Part 1
Krave Beauty is a popular skin care brand created by beauty influencer Liah Yoo
Their Beet The Sun sunscreen was very popular and was advertised as having a SPF of 50+ (they did not have FDA approval and it was only sold as a serum in the US)
After the Purito Centella SPF fraud custumers were asking Krave for clinical proof of their SPF. They did test it. And it is not 50+ . And they are not saying what it really is.
Beet The Sun is now discontinued
Krave Beauty Statement
[homophobic side drama]
in the wake of this people also disovered that Liah Yoo is/was an active member of a homophobic church
Liah Yoo, founder of Krave Beauty, is a member of a homophobic church (C3.NYC). Here is a complete timeline of events/evidence as well as screenshots of her response.
she says she is sorry and does support the LGBTQ+
Liah Yoo, founder of Krave Beauty confirms her stance on gay marriage + leaving her homophobic church
Former employee is calling bullshit
Former Krave employee Beawuty speaks out and questions the timing and sincerity of Liah Yoo's apology about attending a homophobic church.
second apology
Liah Yoo posts another statement about her affiliation with C3NYC
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