Youtuber Casey Aonso explores the evolution of influencer music.

[theemii]

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"Today we’re back with another exploring the world of video! If you’ve been on youtube for a bit you’ve probably noticed the trend of youtubers (and now in general, influencers) releasing music. Whether it’s spoof parodies, joke songs attached to skits from videos, diss tracks or songs that are meant to be taken seriously as original music, there

Comments

[gingerywilson]

One of the Among Us twitch streamers has music that, like? Slaps?? It's very confusing

[sandstorm]

Whoa this is very 2005, I can like it.

[spellmanian]

I had no idea that Steve made music! I've seen him in some of Toast and Hafu's videos, he's funny.

I like this song (I think originally by LilyPichu but Valkyrae and Natsumiii are in it too):

It's not much but it's cute.

[bloodbelieve]

it's so weird that people know him from among us now when he's sugar pine 7 to me

[dr_bong]

How is this different than MySpace era music?
Or honestly anyone trying out something different? Why do we have to be such a hateful culture?

[blorpz]

ya, i don't want to stop people from dunking on influencer culture but cash in / strike while the iron is hot singles have been around forever

[zoaster_toaster]

Oh God, you just indirectly reminded me Jeffree Starr got his start as a Myspace musician.

[mzgrottesca]

I'm ngl I loved his music back in high school before I knew he was a racist piece of shit lol I liked a lot of embarrassing scene kid music though, used to get my life to Blood on The Dance Floor and one of them turned out to be a literal rapist

[snuffyqui45]

TMG makes some very catchy joke songs.

Also, somebody put Danny Gonzalez's My Dad is Rich song over a Succession edit and it's my favourite thing ever.

Just the cut of "yeah my dad is straight evil" over Brian Cox's face makes me laugh everytime.

[lurkurheartout]

Danny Gonzalez’s songs are catchy. All his Halloween songs are bops tbh.

[cherhorowitz]

I love TMG and Danny’s music! My fave is Help Let Me Go

[jellyfishhh]

I feel like tmg is barely joking anymore! lol

[lipsticktraces]

I think Troye Sivan out of all of them has the most legitimate (?) music career. The rest feel like they're sort of grabbing at every opportunity while they're really hot (like addison lol) so idk if they'll have any longevity. I don't think all of the mentioned names actually wanted a music career but more likely were making parodies in case something stuck (which in pewdiepie's case it did).

[ghettoluvpr]

Is influencer music ever really successful? Have any of them ever had a hit?

[vintage_boom]

blackpink are doing really well