TV Ratings: The BBMAs fall more than half from last year as #BoycottNBC trends for a 2nd day
Wednesday's 2020 Billboard Music Awards on NBC fell 62% in #TVRatings from last year's show to hit a new record low #BBMAs https://t.co/h0rg7DTgy0 pic.twitter.com/bI6UIr91B0
- TheWrap (@TheWrap) October 15, 2020
Last night's airing of the Billboard Music Awards on NBC was down nearly 62% in the coveted A18-49 demo (0.8 vs 2.1) and down 55% in viewers (3.6m vs 8.0m) from the 2019 airing which aired in May. The BBMAs aired in October this year after being delayed by the pandemic.
This comes after #BoycottNBC started trending yesterday after NBC announced a last minute Trump townhall airing opposite ABC's Biden townhall on Thursday night. As of a few hours ago #BoycottNBC, along with #NBCBlackout, was trending at #1 on Twitter in the US.
source