-On December 1, 2010 ,World AIDS Day, a group of celebrities participated in the digital death, where they vowed not to post on Facebook or Twitter until $1 million was raised for AIDS research.The campaign only raised less than have of the funds and lasted 6 days until a billionaire donated the majority of the money to buy back the stars digital lives .
-Alicia Keys, Serena Williams,and many more posed in caskets for the promotion of the cause. Other celebrities like Justin Timberlake Usher, and Lady GaGa used promotional posters. Some celebrities filmed their last tweet and testament for the cause.