"folklore" tops Billboard 200 for a 7th week, Taylor Swift breaks new record
Congrats to @taylorswift13 for topping the #Billboard200 again! https://t.co/jWOAI7aMsJ
- billboard (@billboard) September 27, 2020
Taylor Swift's cardigan topped the Billboard 200 for a 7th (non-consecutive) week with 87k in equivalent album units, up 97% from last week. The bump resulted because of Taylor selling more signed CD copies of the album through her official webstore and via independent record stores (as she’s done in previous weeks) and also issued more merchandise/album bundles in her webstore. She additionally profits from the release of a new live version of the album’s single “Betty,” as performed on the Academy of Country Music Awards (held on Sept. 16). The live rendition was released to YouTube shortly after the awards, while it reached digital retail and other streaming services on Sept. 18. For tracking purposes, the new version of “Betty” is combined with its original version. She also promoted Folklore on streaming services with another release (on Sept. 21) of a thematic “chapter” of songs from the album (as she’s done in previous weeks)
With folkore's 7th week at the top, Taylor surpasses Whitney Houston’s longstanding record, among women, for the most cumulative weeks at No. 1, across all of her chart-topping albums. Swift’s total weeks at No. 1 now stands at 47, one more than Houston’s tally of 46.
There were four new releases in the top 10 this week
#4 Alicia (Alicia Keys); 61k units
#6 Code Red (Moneybagg Yo and Blac Youngsta); 40k units
#7 The Speed of Now, Part 1 (Keith Urban); 40k units
#10 Virgo World (Lil Tecca); 34k units
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