How long it takes to decide what to watch next on TV.
Click to viewThe most creative enthusiasts, cultural critics and cinephiles have a lot to say when it comes to talking shop about film, television and Hollywood. In this three-part series, Streaming Straight Talk, Vox Creative and Dell will dive into the hot topics that define this new golden age of streaming and consuming content.
Forty-five hours per year: That’s about how long the average American consumer spends choosing what to watch next. You may not think those 7.4 minutes per day amounts to much, but on the whole, Americans spend more time than ever before simply choosing the next title to click “play” on.
Why? The onslaught of streaming platforms has much to do with it (looking at all of you who spent the weekend on the couch with their new Disney+ subscription), but so do the algorithms that fuel the paralyzing “watch next” conundrum. But even in the age of the algorithm, humans still play a key roll in recommending content. And platforms like Netflix and HBO now offer even more tools that include streaming recs curated by humans. The question becomes, which serves us better to choose what to watch next (and lets us gain that 45 hours of our year back): the human, or the machine?
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How long does it take for you to pick something to watch??