BoxOfficeMojo has a new look including putting popular info behind a paywall and everyone hates it
Box Office Mojo Criticized After Redesign That Includes a Paywall for Some Data https://t.co/fisQZdwKCP
- TheWrap (@TheWrap) October 24, 2019
Yesterday, BoxOfficeMojo quietly got a makeover as "Box Office Mojo by IMDbPro".
It’s the first major overhaul of the site since IMDb, a subsidiary of Amazon, purchased the website from creator Brandon Gray in 2008.
Apart from the hideous makeover, a bunch of some information will be available only on IMDbPro, which costs $19.99 per month, or $149.99 for an annual membership.
Among the information now requiring a subscription are breakdowns of box office performance for various genres, and historical data for Hollywood studios; it’s not clear what else may be locked behind the paywall
Among the data removed entirely from the free site are the ability to search for an individual person's (actor/director) box office history by title, box office history adjusted for inflation and the weekend theater counts for movies.
A statement from IMDb says that the redesign was “made in response to customer feedback and usage patterns, which will continue to inform future feature launches.”
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