Regal And Cinemark To Run Ads Closer To Feature Films

[sandstorm]

Regal And Cinemark To Run Ads Closer To Feature Films Under National CineMedia Pact https://t.co/oH6I10Kctu pic.twitter.com/78KxOzcU0n
- Deadline Hollywood (@DEADLINE) September 17, 2019

In an effort to get more people out of the cinema, Regal and Cinemark have teamed up with an advertiser to make you wait even longer to see a movie

Comments

[littlelistmaker]

ok but can we all take a minute to guess how many people in the US have actually downloaded the noovie AR game app that's definitely just so they can steal all your data? i'm gonna say like 500 people.

[justrachna]

If I am already paying to watch a movie, I shouldn’t see fucking adverts for products. I already gave you money, why advertise shit to me? Let me watch the movie for free then if you are going to try to sell products to me

[aristobrit]

This is the price of streaming. Theaters don't make money on the tickets anyway, they make it on the concessions. That's why they're so expensive.

[justrachna]

Commercials before movies happened far before streaming.

[goofusgallant]

Isn't this already happening? I feel like this was my experience last year at a Regal.
Also it feels like kids movies have 3x the amount of trailers.

[yeezus_christ]

probably--kids are the easiest demographic to market to and usually the best entry point to their parent's demographics for other targeted marketing.

[buzzybhn]

I feel like AMC already does this? Isn’t that what that dumb M&Ms commercial is?

Regal has the shortest time for trailers. They’re like 15 minutes at my local theaters, whereas AMC is like 25ish. I just show up late now, idc.

[scriptedending]

Good on AMC for saying hell no to this very bad idea!

[andromakhe001]

I'm actually confused because my AMC theatre has been showing Maria Menounos for what feels like years before movies. If you get there really early, you see some static local ads, then the Maria Menounos set of interviews and promos starts, then they do the pre-movie "look for the exits, turn off your phones" thing, THEN come the trailers. The trailers usually start at the time they give for the start of the movie, you watch 3 to 8 of them depending what they are showing at that particular time with that particular film and then finally like 10 to 20 minutes later the movie starts.

[scriptedending]

Yes, that's right, but this is saying Regal wants to continue Maria Menounous and the ads five minutes past the start time of the movie. So if you get there at 8pm for an 8pm movie, you are still seeing the dumb ads instead of the trailers starting.

[andromakhe001]

Aah OK got it.