VMA Awards hits all time low despite 12-network simulcast

[a_files06]

The #VMAs hit all-time ratings low for 3rd straight year https://t.co/PJ6MjEzaHz pic.twitter.com/KxC9caPNIF
- Hollywood Reporter (@THR) August 27, 2019
-Year after year the VMAs keep losing viewers despite Viacom adding more channels for the show

Comments

[bellwetherr]

i can see people more readily streaming vs watching live

i wish they'd balance out these numbers a bit - more ppl than ever don't have traditional cable, ratings should reflect that

[shittysoup]

Forget cable, I don't even own a television. It's wild to me that digital views aren't taken more seriously these days.

[dior_chic]

Same here lol. I feel like that’s becoming more common though, I’ve brought up that I don’t have a TV and it’s usually older people that are like ‘what???’ but people around my age aren’t too phased by it

[sandstorm]

Right...I have one but God knows I don't turn it on half the time.

[lanrek]

If they’d stream it for everyone then people would watch. Kids don’t sit in front of TV’s anymore why is this complicated?

[yeezy]

mte, they should just get out of tv and move to yt completely and i feel like they could bring back some of their old shows like cribs or diary bc ppl are still obsessed with celebs

[mandramoddle]

I recently read that almost none of the homes featured in the show belonged to the celebs.

Except Redman's, lol

[soapboxstandoff]

I feel like most people illegally stream it or watch the performances online the next day. I don't have cable and no one I know does either. also, award shows in general are losing viewers, no one really cares who wins these awards

[shittysoup]

MTV streamed it live on their website for free. That's how I watched it. I don't have cable.

[yeezy]

i feel like the last time this show was actually relevant was like 2010/11 and they kinda stayed afloat by giving all these big artists that vanguard award til kanye finally killed it by ranting for a whole 15 mins instead of performing lol

[genbu_no_miko24]

Hmm that's a good point. The video vanguard award is the only reason I tuned in this year and last year haha!

Yeah the last big hurrah the VMAs had was the Kanye moment. After that they've hoping for another scandal but alas none.

[yeezy]

ya, i think they tried it w the nicki/miley feud or nicki/taylor but it just didn't have the same impact

[genbu_no_miko24]

LOL they missed out since it was mostly on twitter and Nicki/Taylor made up before the awards.

Miley even backed down when Nicki called her out on stage....didn't go far after that.

[march_runaway]

i’m just here for the britney gif

[stewie_e]

Same.

[timothyjames86]

[problematic]

Same.