Fashion brand Zara unveiled its new logo designed by the Baron & Baron agency and people aren’t necessarily here for it. It’s mainly due to the lack of spacing between letters and the newly curved accents on the “Z” and “R.” Naturally people were critical of the new logo while others took this opportunity to turn it into a meme.
What do you think of
@ZARA's new logo?
https://t.co/Mkq8CrE9I1 (via
@HYPEBEAST)
pic.twitter.com/JLZHcGdUNn- The Business of Fashion (@BoF)
January 29, 2019 Seriously
#ZARA, what the hell??
You forgot the spaces!
#zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS- Silvia Sguotti (@SilviaSguotti)
January 30, 2019 User's: the new Slack logo was awful
ZARA: hold my beer...
pic.twitter.com/8NmOK3Pqfp- Abdulsamad Umar (@justabdulsamad)
January 27, 2019 It makes me feel cramped and crowded and stressed out
https://t.co/FIAg8vKBjZ- Cheryl Wischhover (@CherylAnneNY)
January 29, 2019 The new Zara logo is actually me trying to squeeze into their clothes…😰
pic.twitter.com/KNBR5BHg4F- P.U. 〽️🖌 (@captl_P)
January 29, 2019 ONTD, is graphic design your passion?
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