Murphy Brown beats Last Man Standing in overall viewers in 2nd week while TGIF fails

[a_files06]

TV Ratings Friday: ‘Last Man Standing’ leads again, ‘MacGyver’ holds steady https://t.co/75jfi8cIsZ
- TV by the Numbers (@TVbytheNumbers) October 6, 2018

-Since the media decided to pit Murphy Brown against Last Man Standing in the ratings department, in their 2nd week Murphy Brown managed to retain more of her audience with 7.17/1.0 then Last Man

Comments

[babarsuhail]

Total viewers don't really matter though. The fact last Man standing still had a higher demo with less viewership means it more profitable to the advertisers, especially on a lower viewing night.
lms did drop more, but it also had to self start while Murphy Brown is last in a comedy block.

Not defending lms, I neither watch nor care for it, but just objectively looking at the ratings.

[a_files06]

Total viewers may not matter to advertisers but they matter to me. And that drastic drop also matters (to me)

[sonadoras456]

It’s the final season, so maybe they feel like they don’t have to?

[babarsuhail]

Because last season CBS aired half of Thursday Night Football (NBC had the rest of the games) so they aired TBBT on Monday. They put it back on Thursday once their games of TNF ended. They don't have TNF anymore, FOX does.

[stewie_e]

A ratings dip is a ratings dip.