Zinc Oxide works in sunscreen because the nano flakes physically block light rays.
Ed Schultz wears this strange makeup with a similar type of ingredient that deflects tachyons. It is this special on-air pancake blend that gives him his preternatural "real guy talking about real issues" hue on camera that somehow seems a little bit TOO "real," while also (ironically) keeping the would-be media figure perpetually "under the radar" (or invisible to radar?). How tachyon deflection factors into this is still a matter of debate among members of the "tachyon community."