"Now it is customary to speak of signals as 'conveying information', as though information were a kind of commodity. But signals do not convey information as railway trucks carry coal. Rather we should say: signals have an information content by virtue of their potential for making selections. Signals operate upon the alternatives forming the recipient's doubt. They give power to discriminate among or select from these alternatives."
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Colin Cherry, On Human Communication (1957, p. 169)