Burson Masteller Internship
Internship Application Procedure
The Harold Burson Summer Internship (HBSI) program is a paid internship at one of Burson-Marsteller's U.S. locations. Each intern is assigned to a client team, or specialist group, guided by an experienced professional.
Every intern will have the opportunity to do real work while learning our proprietary perception management methodology and other critical communications skills. Representatives from different areas of the company conduct seminars for the interns each week.
Interns are grouped into teams to work on a special HBSI project, which they present to a senior management panel for review. By the end of the summer, interns will have been exposed to some of the challenges and opportunities facing our clients and our company. Additionally, a summer internship offers an invaluable developmental experience that may also lead to an employment opportunity with us after graduation.
Please submit the following information to Burson-Marsteller before February 3rd*
- Résumé and cover letter
- Your official college transcript
- One writing sample, e.g., article for college newspaper, short paper/essay submitted for class, etc.
- One essay that describes the skill sets/knowledge that you have gained while participating in extracurricular activities and how you can apply your experiences in these activities to the workplace
- One of the two essays described below:**
In the U.S. nearly half of a company's reputation is perceived to be attributed to the reputation of the Chief Executive Officer (CEO). This importance has increased nearly 20% since 1997. Discuss the role public relations can play in shaping/strengthening a CEO's reputation.
Public relations is playing a more important role today for companies and organizations in their communications and marketing mix (advertising, direct mail, public relations Internet). Describe what public relations does better than the other channels that companies use to communicate and promote their products and/or services.
Our requirements are tough, but you'll qualify if you are:
- Entering your senior year of college or a recent college graduate
- Maintaining a minimum G.P.A. of 3.0 (out of 4.0) or equivalent
- Engaged in extracurricular activities that demonstrate broad intellectual curiosity and creativity
- Skilled in writing and other communication skills
- Interested in professional services, consulting, communications and/or the field of public relations
* Offers will be extended by April 30, and all other notifications will be mailed by the second week in May.
** All essays should be between 1 and 3 pages in length, typed, double-spaced and paginated with your name in the upper right-hand corner of each page.
Please send all applications to:
Internship Coordinator
Burson-Marsteller
1800 Century Park East
Suite 200
Los Angeles, CA 90067
Mwahaha.. lagih cari2 bahan bwat assg kebetulan nemu ini. Duh... keren sekali.. di B-M!... (di LA lagih~... uhhh... ) *pengen2*... ahuahuah tapi sampe ngeliat kalo harus nulis essay segala langsung...
... niat berkurang. *heiheieh*... Dah ah lanjutin lagih.
Hari Jumat ini jadi kumpulin:
- Lecture Commentary week 1-14 (finished)
- PR portfolio (tinggal print 1 ad sama 1 newsletter di skolah)
- Essay MCI 212 finished (whether the media, as a part of information industries become a powerful shaper of community's opinion or whether the public as the audience's viewing that have more power than the media).
- Essay JRN 211masih 700/2000 (journalism and PR are professions that often have a close working relationships. Both have codes of ethics in Aust - the MEAA - AJA Journalism Code of Ethics and the PRIA Code of Ethics. Compare and contrast the two codes. How do their differences and similarities reflect journalism's and PR's respective social roles and functions?)