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Nov 16, 2005 14:49

"But recent history suggests that MSNBC makes programming decisions based more on politics than audience share. That was why Phil Donahue's MSNBC show was cancelled, even though it was the channel's highest-rated program at the time, averaging over 400,000 viewers when it was cancelled (New York Times, 2/26/03).

Internal MSNBC memos revealed that network management was worried that Donahue would be a "difficult public face for NBC in a time of war," because Donahue "seems to delight in presenting guests who are anti-war, anti-Bush and skeptical of the administration's motives"
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