Jan 07, 2009 09:51
Hola; long time? Yeah.
My workout partner called me yesterday to let me know that a World's Gym is opening up in the space where our old Gold's Gym used to be located. I was pretty pleased, because this place is less than mile from my house, and I can walk there if I have the time on my hands; the new Gold's is a 15-minute drive away, assuming the traffic's pretty good. Also, my friend informs me the rates are much, much cheaper, even taking into account the nice deal Gold's cuits me for having been a member there for so long.
So I was feeling pretty excited about saving all this money and gas and time - on the days I don't walk- until I checked my mail and found the flier announcing the opening of World Gym. The first thing I noticed was that the King Kong logo was gone, and in its place was a lame graphic of a circle with a W on it. Normally, I wouldn't give a toss, but given what's been happening to a lot of gym chains, it was a red flag. The text on the back of the flier confirmed my suspicions.
"Undeniably, World Gym is a gym. Don't let the world "gym" scare you because we're redefining the term." Oh, nellie. "We're not a vein-popping, steriod-pumping (sic), weight dropping gym. That was a gym 20 years ago."
What? I don't "pump" steroids or use them the way you're supposed to. I do spell them the way you're supposed to, but that's beside the point. My veins aren't close to popping, either. Even my steroid injecting, vein popping friends never hassle the more genteel gym users, so fuck you back, World Gym.
"World Gym, today's gym, is a place where ambitious, motivated individuals work to reach their goals. It is an intelligent approach to fitness."
So, you go to World gym to look good for work, 'cause no one promotes fatties? This is starting to read more like a job notice. How many interviews do I have to do to get in the door? Ironically, I remember reading an article some time ago about an upsurge in use of soft-core steroids (or soft-core use of steroids, i forget which) among office workers, which used the very amusing term "politely 'roided", and that sentences reminds me strongly of those people.
Concisely, "Come to World Gym-- your workout won't be ruined by having to share the building with beef-brained trogolodytes."
I can understand that most people go to gyms mainly for cardio, and if they do weights, it's only light ones. So I get why gyms are trending toward favoring that style of workout. I don't see where they profit from shutting out everybody who does like to go heavy, the people who actually built their business. I mean, if they want to, fine, but lose the stinkin' attitude...