This morning the Townsville City Centre received a new land mark in the form of a giant advertising billboard referring to the start of the Toyota Cowboys 2008 NRL season.
Between 5am and 7am Sturt and Blackwood streets in the city was taken over by a large crane to erect the larger than life 7.5 metre high Johnathan Thurston Poster.
The Billboard urges NQ Toyota Cowboys supporters to get behind their team by becoming a season ticket holder in 2008.
(source: www.cowboys.com.au)