Does anyone know if the John Turturro Heineken commercials are SUPPOSED to be kitschy?

[not_the_droid]

http://www.youtube.com/watch?v=TH0fxwMsLfs&eurl=http://streetbonersandtvcarnage.com/blog/john-turturro-pitches-for-heineken/&feature=player_embedded

I'm asking.