Hot water over spell check
Mr Sessions could not understand why some readers had found the slip offensive.
"We're mortified that this has become an issue of any kind and why anyone would be offended, we don't know," he said.
"It's called the Pasta Bible, almost every recipe has ground black pepper in it, mostly in the same place [on each page].
"In one particular recipe [a] misprint occurs which obviously came from a spellchecker. When it comes to the proofreader, of course they should have picked it up, but proofreading a cookbook is an extremely difficult task. I find that quite forgivable.
"We've said to bookstores that if anyone is small-minded enough to complain about this ... silly mistake, we will happily replace [the book] for them.
Hot water over spell check
Okay.
A "silly mistake" would be...achilles heal. Or "shifted flower" instead of sifted flour. Or 10 eggs instead of 1. Oooops!
The guy has no empathy...what if it was "ground white men" ...maybe then he might get a clue maybe.
Customer service racefail by just not having one little teaspoon of empathy.
There are dozens of proper humane responses to this, obviously this guy wouldn't survive a day in actual customer service trenches.
"I fully empathize with how you feel, Ms. Jones, and we are resolving this matter immediately. We apologize. Please except our corrected replacement and a coupon for 50% of your next book at B&N ..." or something like,
"We are very embarrassed by this error. We certainly apologize for this, will make sure it is currently resolved and also, make sure something like this does not happen again. We are giving replacement copies to all have a receipt, recalling the misprints, and will be giving away coupons to all who bought the book."
But noooo. This guy has to totally fuck up by just not treating this as an offensive error, but a "silly one".
(hat tip source: boingboing)