Automation takes over the world!
Everywhere I look I see machines taking over jobs that were once done by people. Whether it be automated tills in the major supermarkets, or automated petrol pumps operated by credit/debit card. I thought I had seen it all until I came across this news story on a well known media website....
http://radiotoday.co.uk/2011/08/us-station-gets-artificial-intelligent-dj/
As someone who has worked in the media for many years, I have always had to fight hard to get jobs within radio as there are literally hundreds (even thousands) of applications for every on-air position that becomes available. However, of late, larger radio companies such as Heart FM have taken over our smaller local stations and many of the programmes are run by automation from a central studio, meaning a lot less presenters being needed, and even LESS jobs being available in this sector. So imagine my horror when I read of the new 'virtual presenter' being introduced.
I guess it was always on the cards, but I can't help wondering whether there will be jobs left for anyone at this rate?
Ross Hemsworth
www.rosshemsworth.com
http://radiotoday.co.uk/2011/08/us-station-gets-artificial-intelligent-dj/
As someone who has worked in the media for many years, I have always had to fight hard to get jobs within radio as there are literally hundreds (even thousands) of applications for every on-air position that becomes available. However, of late, larger radio companies such as Heart FM have taken over our smaller local stations and many of the programmes are run by automation from a central studio, meaning a lot less presenters being needed, and even LESS jobs being available in this sector. So imagine my horror when I read of the new 'virtual presenter' being introduced.
I guess it was always on the cards, but I can't help wondering whether there will be jobs left for anyone at this rate?
Ross Hemsworth
www.rosshemsworth.com