I'm no Fey: ;)
Plus, I'm lazy and it's pretty late here so I'm just gonna quote news, 'k?
"We've also added an opt-out setting for virtual gifts. Paid members can choose to disable receiving all virtual gifts, or just of sponsored v-gifts. That setting is also found on the Viewing Options page."
"Note to Paid Members
We're working to make sure that Paid members don't have to see Sponsored content (contests, communities,etc.) when they don't want to. We also don't want to block Paid members from participating in Sponsored content if they choose to participate.We wanted to let you know that we've heard your feedback and that we understand and share your concerns. Please bear with us while we test out ways that we can find the right balance that respects your choices."
As to why Pepsi V-Gifts have mysteriously vanished, we may have an answer here. This is an answer to this post.
"We've also added an opt-out setting for virtual gifts. Paid members can choose to disable receiving all virtual gifts, or just of sponsored v-gifts. That setting is also found on the Viewing Options page."
"Note to Paid Members
We're working to make sure that Paid members don't have to see Sponsored content (contests, communities,etc.) when they don't want to. We also don't want to block Paid members from participating in Sponsored content if they choose to participate.We wanted to let you know that we've heard your feedback and that we understand and share your concerns. Please bear with us while we test out ways that we can find the right balance that respects your choices."
As to why Pepsi V-Gifts have mysteriously vanished, we may have an answer here. This is an answer to this post.