More ads on the front page biz.

Jan 27, 2007 02:55

Not many people noticed the ads on news on the post around when they were introduced, but a quite a few have been noticing the new front page ads on the latest news post.

brad posts about being against ads on the front page, as well. But, as we all know, there are some issues you just can't win.

ad implementation, staff talking

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beckyzoole January 27 2007, 21:45:44 UTC
6A is starting to get things right. I just hope it's not too late.

They really are degrading the LJ brand by splashing ads on the front page. Sad.

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foxfirefey January 27 2007, 21:47:27 UTC
It's a good way to make some money, certainly. But it's not such a good way to treat your paid users. (Or your Basic users, really, but those accounts are used to this kind of treatment by now, and it's not like they make money otherwise, right?)

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ex_uniquewo January 27 2007, 21:55:51 UTC
"(Or your Basic users, really, but those accounts are used to this kind of treatment by now, and it's not like they make money otherwise, right?)"

Not sure what you meant exactly but I'm pretty sure some basic users buy gifts and stuff even if they don't have a paid account. And how many basic users have been paid users at some point?

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foxfirefey January 27 2007, 22:08:50 UTC
Well, some of the Basic users. But what's worth more--some of the Basic users buying gifts with a really low profit margin (I imagine credit card fees take up most of that $1) or all Basic users seeing ads when they stumble on the right pages, like news? I'm sure they know how much money Basic users make when buying stuff, how many Basic users were once paid, and how much money Basic users make when looking for ads. (Their ad server keeps track of the account level, if I'm not mistaken.)

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queerbychoice January 27 2007, 22:08:27 UTC
I don't see any sign that they're starting to get things right in the least.

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