Heh.
That was...
..probably the most well-concealed anvil the show has ever dropped on the viewers' heads.
And the mutilated backstories were interesting, though how hard would it have been to unbogus a phone number or two, I wonder?
And I twigged the website the instant before Dean announced it to Sam, and yelled "OH FOR GOD'S SAKE, NO!" at the TV, but it was. Am unsure if I should sigh or snicker.