Today marks the 100th day since we announced
SUP's purchase of LiveJournal from Six Apart, the formation of LiveJournal, Inc, and
goals for the first 100 days. We've made some amazing progress since that announcement, and we're really proud of what we've accomplished in such a short period of time: the team in the U.S. is growing, we've gained a
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"Basic Account is an option available to accounts which were created before March 12, 2008. No account created after this date can be turned into a Basic Account."
Existing users of Basic remain as is.
From a product perspective it was more about creating a new registration process that was easier for new users to understand. I'm sure it's been ages since many of you signed up for an account, but it was quite confusing and included a table of options that was not very inviting to new users.
For new users to the site, the options of either having an ad-supported journal or the option to pay $20 annually for more (2GB) photo storage, more userpics, and ad-controls seems like a much simpler and easy to understand work-flow. We are working hard to add even more features and are currently revisiting our ad-supported strategy to find ways to deliver more user value in a way that isn't crass.
I sincerely hope you will continue to give us a chance to respond to concerns and that we do hear what you have to say about LiveJournal.
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Also, you know, LJ users can see through spin like it wasn't even there. Dressing it up and saying it was to make things easier for new users is not going to fly: just come out and say that it was to increase ad impressions.
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I've got one better - AdBlock it all.
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