EmSense

Nov 08, 2009 21:40

While doing some web searching I ran across a fascinating little company called EmSense that creates a headset that tracks eye gaze and brain activity.  They're marketing it to product marketers, web designers, and video game designers as a way to track what attentional and emotional responses they have as they experience the product/website/game.

This technology could be used to tune these various experiences to be as mentally engaging as possible.  However, the device is made to be used by a small number of product testers instead of end users, so it can't capture the full range of responses that different types of people will have.

And end-user version would be interesting.  If used with a video game, it could monitor your level of excitement and focus as you play in order to make the game as engaging and fun as possible.

neuro, tech, games

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