FUSION-EFFECT COMMUNICATION

Aug 27, 2014 20:26

Фьюжн-эффект коммуникаций, начало.

Fusion-effect is "simplicity" and specialty occurring simultaneously.

Not too long ago I happen to work on a project: creative and hardworking client, interesting theme, clear purpose. But the amount of unknowns was so great, a special approach to the task was required. And it was found, although the full realization came only a few days after turning the task in.

Today's human communications are subject to chaos, turbulence, suffer from high levels of noise. Wanting success, we desire their stability and integrity. How can this be done?



fusion and style

Let's use analogies from physics to describe human communications.We know that:

  1. A human is born with built-in information. It is stored in his symbol zone, and, adding with intuition, allows us to realize ideas and plans.
  2. Stable communication occur when dipole interactions are present between the objects.
  3. we live in a rich information environment: cultural and social codes, beliefs, religion, statuses etc. In it, among the majority of informational dust, informational modules and fragments, are powerful informational formations - memes (not to be confused with internet memes).
Their activation explains unexpected rise to success, which occurs with the advancement of some theme, product, film and similar. Unexpected demand, which consumes the appearing supply means the man became a meme conductor.

We are able to bring new memes from higher informational subspaces, but we do not absorb memes into ourselves. A meme cannot open inside a man, our credit is the action of "injection".

Is it possible to launch the process of meme replication towards a set goal? The answer demanded deep, applied understanding of meme interactions.

As it turns out, memes are not simply "archived" stores of symbol information. They are big fractal formations with stable "information set", with huge inner energy. These structures are as hard to separate as the strong connections of an atom core.
Meme mass creates a strong pulling force and literally magnetizes the informational space, pulling structural modules out of human symbol memory.

Meme forms an informational string (imagine a big ball with a hard string tied to it), to which the set informational modules attach. Such a system is stable enough and can expand through self-copying.

Informational string of a meme, the core of the new formation - this is the area that creates the fusion-effect communications.

From physics point of view, it occurs when dipole similarities activate. The definition "fusion" seemed appropriate to describe this effect in human communication and in our art, because it is already used to describe musical styles, in architecture and even culinary.

The stability of meme's informational influence is explained by their ability to form meme strings that activate human symbol structures. Their activity creates the fusion-effect communications.

Fusion-effect is "simplicity" and specialty occurring simultaneously. Fusion of opposites creates perfection. Our creativity, relationships, success depend also on our ability to create the fusion-effect.

Fusion Communication (facebook)

© Naomi(Polina)Lyubimov, 2014

fusion communication, meme, Фьюжн коммуникаций

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