Fragrant and portable
Someone needs to tell Giles - they're marketing laptops with a built in scent ...
It seems to be a 'new car' thing - a fragrance that fades, unlike the slow accumulation of age and use that transmutes the fresh scent of glue and ink and paper into the musty but wonderous scent of books. You might as well spray your PC with perfume - you'll get the same effect, and you won't have to pay designer prices. (Not for the PC, anyway!)
I give them marks for trying though!