If you identify as gay, lesbian or queer in any way, please take some time to devote to a quick survey on travel habits and impressions. If you travel a lot, great! If you travel very little, let them know that, too. Ultimately, it IS about marketing, but even there, it's really good for them to have realistic data in hand.
Data is always good.
https://www.keysurvey.com/survey/218512/6e34/?LQID=1&