Iran’s PR problem
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by Daniel Pourkesali(CASMII Columns)
Wednesday, September 17, 2008
Let’s face it. Iran has a major public relations problem when it comes to its perceived image around the world particularly here in the west.
Public relations, or PR, is the management of information flow from an individual, an organization or an entire government to its target audience. Those working in PR are called publicists who are often scored on how best they can present an individual, a company or in this case a government in good light to the rest of the world. Good PR can not be accomplished without establishing even a better relationship with credible media, both foreign and domestic, who are responsible for selling it to the public.
Judging from the universally unenthusiastic if not outright negative perception of Iran, it is time that its publicists, namely those who represent Iran in various international arenas, finally realized some of their vast shortcomings. As with any other high-profile company when portrayed in negative light, it relies on its public relations people to quickly spring into action, take the offensive and perform competent and efficient “damage control”.
There is a Persian proverb that states ‘Sokoot alamat-e rezaast’ or ‘Silence is sign of approval’. When it comes to PR, silence or a haphazard inappropriate response is outright detrimental. Following is an example of an Iran PR hit followed by one of colossal disaster.
--MORE--
U.S. could use Georgia as bridgehead to attack Iran
Iran set to hold large-scale war games with air defense drills
U.S. intelligence gathering ship enters Sevastopol harbor
by Daniel Pourkesali(CASMII Columns)
Wednesday, September 17, 2008
Let’s face it. Iran has a major public relations problem when it comes to its perceived image around the world particularly here in the west.
Public relations, or PR, is the management of information flow from an individual, an organization or an entire government to its target audience. Those working in PR are called publicists who are often scored on how best they can present an individual, a company or in this case a government in good light to the rest of the world. Good PR can not be accomplished without establishing even a better relationship with credible media, both foreign and domestic, who are responsible for selling it to the public.
Judging from the universally unenthusiastic if not outright negative perception of Iran, it is time that its publicists, namely those who represent Iran in various international arenas, finally realized some of their vast shortcomings. As with any other high-profile company when portrayed in negative light, it relies on its public relations people to quickly spring into action, take the offensive and perform competent and efficient “damage control”.
There is a Persian proverb that states ‘Sokoot alamat-e rezaast’ or ‘Silence is sign of approval’. When it comes to PR, silence or a haphazard inappropriate response is outright detrimental. Following is an example of an Iran PR hit followed by one of colossal disaster.
--MORE--