Assuming it works in human trials (which isn't a great assumption just yet).
This potential cure for baldness, is a moneymaker waiting to happen.
Logically, the biology makes a lot more sense than Rogaine ever did. Only question is whether the mouse model is valid compared to the human model. I'm guessing it's got a decent probability of being valid, and that there will be some modification required to avoid undesired side effects. Give it 10 years for development and someone's likely to make a mint, because something similar to this approach, almost has to yield useful results.