Unfortunate Product Name

Dec 24, 2009 19:18

New acid reflux medication:

AcipHex

Strike one: Are you trying to be clever with your little pH thing?  Because that makes me want to pronounce it " assip - hex "  You frequently repeat the actual pronunciation in the commercial, making it clear you knew people wouldn't know how to pronounce it.

Strike two: The actual pronunciation?  Assifex.  Assifex.  Ass effects?

observation

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