From an Email sent to my loved ones, subject: Tell me this isn't inspiring, eh?
Hello all,
So I've been writing "marketing" documents and project "proposals" (attached - please read if you like, :) and it's been super fun cause I feel like I'm writing the motivational documents needed to inspire a portion of the changes that are so badly needed.
Right now, I can't say I actually feel like doing the engineering analysis that I talk up so much in the documents, just yet at least, heh, but it's fun to sell people a future that is slightly better for them, heh. I say "slightly better" because right now we can only promise cutting energy use (and therefore emissions) by about 30% per facility, but what we really need to do is design these facilities and their interactions with the people & biogeography around them to be "net-positive" or "regenerative" in the sense that they PRODUCE cleaner air, cleaner water, more fertile soil, more vibrant social interactions, and healthier eco-systems. Given the current social and technological opportunities, however, we can't sell that right now cause the changes required would demand interactions that might not be inspiring enough to get results. Either the costs would be too great to convince everyone this is best for them (we'll make money, which we can easily understand is good for us, so we'll do it) or the social will is just not there to do it outside of the economic system (we understand that this is good for us, regardless of current money restraints, so we voluntarily spend our time and efforts to make this happen and have a really good time doing it[Ghoulstock anyone? haha]).
Discussions with Julien and the quote from Bucky (from "i seem to be a verb" that states you can't truly imagine the advances that are about to occur. socially and technologically humankind will advance at least twice as fast as in the last 30 years, and think of where we were then...) made me realize that while we can't immediately sell them that regenerative future, we can point to it and know that'll we'll be a lot closer in 3 years when our by-then-completed 30%-savings projects are already providing return on investment. So then in 3 years they'll have proof that we're on their side & we can then sell to that same customers the next round of advances that will cut 50% of their energy and materials use... and maybe social/management constulting, too, and so on, until we're in the black, until we're regenerating health & vitality.
Anywho, so yar, toying with blending the economy and spirit* (see bottom) is pretty neat and I think over the next month and a half I'll be able to get AltaNova, LLC enough work to keep them busy while I'm out in Portland learnin to be wild, hahaha.
Much love from behind an office desk,
Your friend, brother, son, and fellow individuation of the divine, hah,
'Matt!
tags that i wanted to use:
love it or find something you do love and love it - ie: love it or leave it; make love not war; don't fight forces, use them; go with the flow [your own is the universe's guidance]; have faith that others will come around when they need to; all you need is love; use the force, luke, heh