Cracked-out Sesame Street marketing.
I once wrote about a bizarre and freaky Israeli marketing technique employed by the phone company using a cracked-out bird cartoon for a new campaign.
It seems cracked-out Sesame Street marketing is popular around these parts.
Call the Bezeq alcoholic parrot the Big Bird approach, if you will.
Well, here comes more freakiness - the obese and sketchy Bert and Ernie approach, brought to us by the electric company...
What's the deal? Why do I have to do a double-take and then run under the couch with my tail between my legs when I get an electric bill? Why can't you bad people leave Sesame Street alone? It nurtured me and raised me and made me what I am today.
Even if whatever I am today is also a little freaky.