May 23, 2011 13:37
Earlier in the week I got a bit incensed at a Tesco Clothing newsletter. Why? Because they had gaming tshirts advertised with the slogan "Boys to men...The whole family will love these" which I felt was rather thoughtless because the whole family can't enjoy considering they only stock boys/mens tshirts. Now I'm all for ignoring categories of clothing, but wearing men's tshirts can be tricky if they're tightfit and you have an ample busom so just buying the mens ones isn't exactly a great solution in all cases. More to the point I generally felt alienated by that slogan too, so I wrote to Tesco to complain that I felt it was excluding female gamers with that style of slogan when it could just as well have had a unisex and unoffensive slogan.
I actually got a fairly decent and quick reply, though the gist of which was that the slogn was because it was only men/boys tshirts and the lack fo female game tshirts was probably one of two things.
1) they didn't think they'd sell
2) the stockists don't make them
Regardless of which is the case I got told that they'd pass on my request to the buying team and that any other female gamers who wanted there to be more gaming tshirts could similarly contact Tesco's to say they would like to see them, as if there was enough demand proven then they might starting looking to stock them.
So if you're a female gamer in the UK, or know of one who might be interested in this, and you want more gaming tshirts at Tescos the email to politely poke them about this matter is: customer.service AT tesco.co.uk
games:classic,
rant,
social:sex&gender