Feb 16, 2007 10:27
I have been working on developing an at home cupcake business to possibly sell to local shops and at Farmer's markets.I have a secret ingredient in my cupcakes which reduces the number of calories and fat in my cupcakes, so they are better for you than a regular cupcake and the plain ones are vegan friendly.I need help for marketing ideas.I am calling the Wicked Cupcakes, and plan to play up the sexiness of a cupcake by giving them frou frou names like "Red Hot,Red Velvet,Chocolate covered Strawberry,Honeymoon in Taihiti,Powder Puff,etc. I also plan to have a school system for delivery set up, where the cupcakes can be delivered to local schools by parents who are too lazy to bake.Any ideas?